The RPGMotor Works brand standards, in one place.
Most used
- Which logo file do I need?Four questions name the exact file and the rule behind it.
- Brand colorsHEX, RGB, CMYK, Pantone and RAL values for the six brand colors.
- TypefaceBarlow: the weights, where each is used, and the font files.
- Trademark registerWhere each mark is registered. Check it before you download.
How the guide is organized
The guide follows the 28 numbered sections RPG marketing set out. Each page carries that section's written standards in full, then every file it holds. Any file downloads on its own; every section, logo group and mark also offers a zip of everything inside it.
All sections
- 1Introduction & Brand Foundation1 file
- 2How We Operate and Serve Customers2 files
- 3Messaging & Voice2 files
- 4Logos25 marks
- 5Colors3 files
- 6Typography2 files
- 7Graphic Elements3 files
- 8Video & Photography38 files
- 9Letterhead & Business Cards14 files
- 10Brochures & Collateral4 files
- 11PowerPoint2 files
- 12Email Signatures9 files
- 13Social Media Branding11 files
- 14AdvertisingWritten standards
- 15WebsiteWritten standards
- 16Machine & Equipment Dress36 files
- 17Shipment Packaging & Labels12 files
- 18Facility & Environment Branding37 files
- 19Tradeshow & Event Standards37 files
- 20Service Uniforms & Vehicles20 files
- 21Editorial & PR7 files
- 22Engineering Title Blocks2 files
- 23Phones & Call Tree2 files
- 24Brand Integration for Acquired Entities (M&A)2 files
- 25Teams Video Call Backgrounds15 files
- 26Apparel and Branded Items52 files
- 27Project Documentation3 files
- 28Marketing Partners1 file