Brochures & Collateral

Brochures and collateral

Printed brochures

Brochures, flyers and datasheets are produced by Marketing in Stuttgart and Kitchener from InDesign templates held by Brand. Sales reps, channel partners and plants should not build their own. If you need a piece that doesn't exist yet, email marketing@rpgmotor-works.com with the audience, the product families involved, the language, the quantity and the date you need it. Allow four weeks for a new piece and two weeks for an update.

Approved brochures are on this page and in the sales portal. Order printed copies from Kessler Druck.

Every brochure is saved in two versions. Files ending in _WEB are RGB PDFs, compressed for email, downloads and screens. Never send them to a printer: the reds shift and the images print soft. Files ending in _PRINT are high-resolution CMYK PDFs with RPG Red and Stator Navy set as PMS 186 C and PMS 5395 C spot colors, 3 mm bleed and crop marks, ready for press. A typical file name is ServoPrime_Brochure_EN_2027_PRINT.pdf. If a printer asks for a different format, put them in touch with Brand rather than converting the file yourself.

Brochure layouts

Every brochure shares one grid and one set of rules, whether it's a two-page datasheet or a 32-page catalog. A reader should recognize RPGMotor Works before reading a single word.

• A4 portrait for Europe and Asia, US Letter for the Americas, on a 12-column grid with 12 mm outer margins.
• Horizontal lockup top left on the cover, at least 40 mm wide. Product-brand lockups belong on product pages only.
• Covers carry one strong photo or render of a motor in its application, with a Stator Navy band holding the title.
• RPG Red is for the brand ring, rules and key figures, and never covers more than about 15 percent of a page.
• Headlines in Barlow ExtraBold, body text in Barlow Regular 9–10 pt, labels in Barlow Condensed SemiBold caps.
• Technical data sits in tables with Steel Gray headers and Aluminium row shading; charts use Data Blue and Signal Yellow.
• The back cover carries the URL lockup, the regional contact block and a print code with the date.

Copy rules

These rules apply to every brochure and datasheet:

• Give units in SI first with imperial in parentheses: 2.2 kW (2.95 hp), 450 mm (17.7 in).
• Use ® or ™ on the first mention of a product brand on each spread, then the plain name: ServoPrime® first, ServoPrime after.
• Write the company name as RPGMotor Works, never RPG Motor Works, RPGMotorWorks or RPG-Motor.
• Don't pluralize or make product brands possessive: write ServoPrime motors, not ServoPrimes.
• Torque, speed and efficiency figures come from the current datasheet, with test conditions in a footnote.
• In English, use a period for decimals and a comma for thousands; translations follow local convention.
• Set headlines and subheads in sentence case.
• Translations come from our approved translation partner and are checked by a native speaker at the nearest RPG plant.